Today I will cover key metrics and terms that every eCommerce business owner should be familiar with. My goal with this article is to introduce you to different forms of online advertising and the strengths and weaknesses of each. We’ll also cover how to measure the effectiveness of each one. CPC cost per click Popularized

You do not want your marketing money to go to waste! Hundreds of companies waste money every day on useless internet ads that do not add quality traffic to their websites. The reason for this, they simply have not invested enough time into their ad campaign. Instead they took a lazy approach, purchasing as many