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All marketing campaigns need a strategy. One of the best digital marketing strategies I have ever come across is the RACE planning system. The RACE planning system is a mnemonic (Reach, Act, Convert, Engage) which helps plan the main activities needed for businesses to improve their online marketing. It is a pretty simple strategy and companies have

How to enable conversion tracking

Monday, 30 September 2013 by

Conversion tracking can help you track how many people actually complete a full form on a web page. It can help you connect your ads and keywords to your business goals by tracking which keywords are helping you meet specific goals. Conversion tracking can also help you boost your ROI by finding out which keywords

Today I will cover key metrics and terms that every eCommerce business owner should be familiar with. My goal with this article is to introduce you to different forms of online advertising and the strengths and weaknesses of each. We’ll also cover how to measure the effectiveness of each one. CPC cost per click Popularized

Time is money. As our lives become busier our time becomes more valuable. With that in mind it is easy to understand why you must automate your marketing. Since there have been a ton of tools that have been created for that very thing there really is no reason not to automate your marketing. Doing

Key analytics issues for your website

Wednesday, 25 September 2013 by

Website analytics are your key for gauging how effective your website is at converting traffic into sales. By reading your analysis accurately you can strengthen your webpage, improve SEO, and maximize profits. But there are issues that may arise by misinterpreting the data being delivered by your analysis or responding to that data incorrectly. Here

So you think you have all the necessary things to maintain a successful online business. A website, an inventory, and some analytic. Well, I can tell you if your business is missing this one key thing you’ll be loosing more business then you make, and that thing is none other than trust. Trust is the

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When it comes to online marketing, emails are perhaps one of the most important elements needed to cultivate quality leads. There are several reasons why email plays such an important role in marketing now, which we will touch on in this article. Marketing Serpa put out a survey in 2013 where they surveyed 1,095 marketers. Out of

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ABCs of A/B testing

Monday, 09 September 2013 by

A/B testing is a method of experimenting with different marketing techniques. There are two variants, A and B, a control and treatment just like in a scientific controlled experiment. The idea is to make minute changes within elements in your marketing campaign to test sales copy, website design, or pretty much any aspect of your

Although social media is no new thing and companies have been implementing social media in their marketing campaigns for quite a while now there is still some question on whether those strategies are really effective. Some argue that the conversion rate of social media traffic is repetitively low. But I stand to the philosophy that

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5 must have website reports

Saturday, 07 September 2013 by

Google Analytics are a great way of monitoring your web traffic and can really help you optimize your website for the best performance in order to bring in as many customers as possible. These are five of my favorite website reports that really help me improve my overall web presence and power of my landing

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